A Canadian bank goes Hollywood
RBC tapped mint with the challenge of maximizing its TIFF impact and creating relevance with the millennial consumer.
We created a destination for TIFF-goers that would help reposition RBC as a bank that’s on the right side of the red carpet. We quickly determined what was missing were those “money can’t buy” experiences beyond the red carpet that would WOW the bank’s key clients and drive earned media coverage.
Welcome to RBC House
RBC House became a destination for Tiff A-listers that is helping reposition RBC as a bank that’s on the right side of the red carpet. An embodiment of the bank’s support for film and the arts, RBC House is a hub of activity delivering those key “money can’t buy” experiences that WOWs the bank’s key clients and drives media coverage that reaches and resonates with the target (generating 145MM impressions and counting).
RBC House created the ultimate opportunity to get up close and personal with your favourite stars.
Coffee with Creators
105 million earned media impressions