Canadian Tire Jumpstart
Canadian Tire’s charity, Jumpstart, wasn’t seeing the type of engagement it felt their mission - which is to help reduce and eliminate barriers to kids in sport, whether they be financial or physical - should be enjoying on its social platforms. So, they came to mint for a reboot.
As social/digital AOR, developed a new strategic approach, and modernized and diversified its content to inform and inspire existing followers and motivate new audiences to come on board. Our approach hit the ball out to the park, leading to more clicks, shares and impressive gains in engagement (how’s 166% in our first year of support sound?).