Elevating a Brand Without a Product
We love a challenge! With dosist’s actual product “not available in Canada” and not part of the October 17 “green wave”, mint was tasked with creating an experience that would bring brand awareness to an iconic level and establish dosist as a champion of health & happiness.
mint’s solution: A beautiful TIFF pop-up with compelling programming featuring fitness classes, meditation sessions, panel discussions on cannabis and its role in health & wellness and a host of other activities. In 10 days we generated more than one million consumer impressions, thousands of consumer interactions and set the brand up for future success heading into 2019.