Building Bumble Buzz
Everyone knows Bumble—the popular, and uniquely female-led, dating app. What’s less known are its networking (BIZZ) and friend-finding (BFF) services. Bumble came to use to help get the word out and bring these other brand facets to life in Canada.
Over the past year, we’ve executed multiple initiatives that fostered connections between women in their professional and personal lives. From calling out the issues around pay equity to inspiring events on the importance of women supporting women in the workplace, we’ve helped the brand live up to its purpose of supporting women in love, work, life and more.